Content Craftsmen llc

Digital Marketing Communications for Minnesota Remodelers

Content Craftsmen Clients Dominate 2020 CotY Awards

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One of the most rewarding services Content Craftsmen provides is to craft NARI Contractor of the Year (CotY) Award entries for Twin Cities remodelers. Although merely the storytellers, we are grateful for the opportunity to support many of Minnesota’s top general contractors.

NARI held its annual CotY Awards Gala virtually last night. All eight of the entries Content Craftsmen prepared won. Our clients also won NARI Member of the Year, Best of Show and the Newcomer Award.

Best of Show – Mom’s Design Build (perfect score)

Newcomer Award – Frontier Custom Builders

Member of the Year – Tricia Wiitanen, Refined Homes

Residential Exterior $50,000 to $100,000

Hoffman Weber Construction  SILVER

Residential Exterior Over $200,000

Mom’s Design Build  GOLD

Landscape Design/Outdoor Living Under $100,000

Mom’s Design Build  GOLD

Landscape Design/Outdoor Living $100,000 to $250,000

Mom’s Design Build  GOLD

Landscape Design/Outdoor Living Over $250,000

Mom’s Design Build GOLD – Best of Show

Mom’s Design Build  SILVER

Residential Detached Structure

Knight Construction Design, Inc.  SILVER

Residential Interior $250,001 to $500,000

Knight Construction Design, Inc.  GOLD

Residential Interior Over $500,000

Frontier Custom Builders GOLD

Residential Bath $75,001 to $100,000

Knight Construction Design, Inc. GOLD

Residential Kitchen Over $150,000

Mom’s Design Build SILVER

Why our clients win awards

Creating winning award entries starts with excellent projects. Our entries win, in part, because we will not accept an award entry assignment unless we are confident the project will prevail. The next step is to enter the project in the best category. Creating a CotY award involves reviewing documents and images, interviewing designers, project managers and homeowners, gathering signature documents, designing lengthy PowerPoints and uploading numerous files to the CotY portal. 

Marketing CotY Awards is as important as winning them. We handle that too. It starts with uploading an article and the CotY Award logo to the client’s website. Then we share the good news via email marketing, social media, media relations and online profiles.

Here to help

Presenting a company as an award-winning remodeler enhances client consideration. If your remodeling company plans to enter the CotY Awards, Master Design Awards, ROMA Awards, Remodeling Design Awards or needs help marketing a win, please contact Content Craftsmen today. 

Content Craftsmen continues to support Minnesota contractors. We expanded our marketing content and web development service area to Connecticut, Rhode Island, Massachusetts and New York this year with offices in West Hartford, CT.

NARI MN names Content Craftsmen’s Tom Sweeney 2019 Member of the Year

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Tom Sweeney NARI Member of the Year
Content Craftsmen President Tom Sweeney, left, named 2019 NARI MN Member of the Year, seen here with NARI MN President Guy Selinske

Minneapolis, MN, Nov. 12, 2019 — Content Craftsmen LLC founder Tom Sweeney was named 2019 Member of the Year by the Minnesota Chapter of the National Association of the Remodeling Industry (NARI). He was recognized at the industry association’s annual Contractor of the Year (CotY) Awards dinner held at ARIA Minneapolis and attended by nearly 340 members and guests.

The group commended Sweeney for supporting member participation in NARI programs, recruiting new members and volunteering to consult on association marketing.

Since joining NARI five years ago, Content Craftsmen has become the leading marketing agency for creating successful CotY Awards entries for Minnesota remodelers. Sweeney produced nine winning CotY entries this year and the winning Associate Contractor of the Year (A-CotY) entry. Content Craftsmen also received six Pillar Awards of its own for supporting winning CotY entries.

“NARI membership is a must for any Minnesota remodeling company, building supply company or building products manufacturer. The opportunities for recognition, networking, event sponsorship and giving back are unsurpassed,” Sweeney said.

Sweeney worked on winning CotY entries for Hansen Hometech, Modern Design, Mom’s Design Build, Murphy Bros. Design Build Remodel, Hoffman Weber Construction, and Wise Design & Remodel. He also entered projects for APEX Construction Management, J Carsten Remodeling and JW Williams Construction.

“Producing CotY entries is the closest thing I do to when I served as a national home improvement magazine editor and publisher,” Sweeney said. “It’s about storytelling in words, photos and illustrations. Creating a CotY entry is a lot like crafting a magazine cover story.”

Sweeney interviews homeowners, project managers and designers, directs photo shoots, takes some of his own photos, writes the copy and creates PowerPoint presentations that can be up to 25-pages.

2019 NARI Member of the Year
2019 NARI Member of the Year Award
NARI Pillar Awards
Six NARI Pillar Awards
2019 NARI Member of the Year

Recruiting and Retaining Construction Workers

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Many Minnesota remodeling contractors are struggling to attract and retain good workers. Craig Webb, editor-in-chief of Hanley Wood’s Remodeling and ProSales magazines thinks he knows why. Here’s what he told the Minnesota Chapter members of the National Association of the Remodeling Industry at the group’s bimonthly dinner meeting this month.

 

National Editor Shares 2017 Remodeling Industry Forecast

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The data from multiple sources agree that the remodeling market outlook is bright, according to Craig Webb. The editor-in-chief of Hanley Wood’s Remodeling and ProSales magazines shared his Washington insights with members of the National Association of the Remodeling Industry’s Minnesota Chapter members on May 9.

If you missed the event,  here’s an excerpt.

 

 

Content Craftsmen LLC
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Call or Text: 612.387.5392
Email: tom [at] content-craftsmen.com