Although pursuing and qualifying leads is an essential part of every remodeling business, most companies are at a disadvantage because they know little to nothing about prospects before they respond. Consumers learn about the contractors via their websites and online reviews, but many contractors simply pick up the phone and dial for dollars when an inquiry arrives.
Content Craftsmen helps its remodeler clients level the field by conducting same day online research as leads arrive. This enables the contractors or their sales people to prioritize the best leads for quick response and to connect with prospects on a more personal level right away.
We assemble background on both the properties and the homeowners. Our summary reports usually include home value, detailed descriptions, photos, and the owners’ occupations, education and personal interests. We also speak with the most desirable prospects to gather specifics about their budgets, goals and competititve bidding plans.
Inquiries from platforms like Houzz and Angie’s List and the contactors’ own website contact forms often are incomplete. They may not even include an address. By efficiently tapping multiple online sources, we usually can give our clients a complete picture of each remodeling opportunity.
The Content Craftsmen Difference
Imagine that Sally O’Hara contacts a contactor on Houzz to inquire about kitchen remodeling. Meanwhile, Harry Peterson find the contractor on Google and reaches out through the website contact form. After some quick research, Content Craftsmen determines that Sally is married to Timothy O’Hara. Their home is worth $800,000. She’s a CPA and he’s a doctor. They have a son who plays hockey and a daughter who competes in Irish stepdancing competitions. They want to gut and enlarge their west metro kitchen. Meanwhile, Harry is a young do-it-yourselfer who lives in a hard to access $160,000 downtown condo. His idea of kitchen remodeling is to replace the countertop and sink and paint the old oak cabinets. Armed with this information, the contractor is equipped to respond efficiently and say all the right things to make a good first impression.
Some contractors are satisfied with our Content Craftmen’s G2 background report based exclusively on online research. Others prefer our premium G3 report that includes a phone interview to confirm and expand on the online findings. The G3 report often includes names of other contractors who are competing for the same project. Depending on our access, Content Craftsmen will submit the background reports by email or upload them directly to the the contractors’ CRM platforms.
We take the long view
Researching and pre-qualifying leads for busy remodelers may seem like a stretch from the storytelling Content Craftmen generates when projects are done. In fact, we like to be first in and last out.
We initiate and steer the remodeling relationship at the front end and follow the project through design and construction so we are poised to market the job and obtain positive online reviews and video testimonials at the end. Qualifying leads for remodeling contractors also helps Content Craftsmen identify projects early that will be strong candidates for awards competitions so we don’t miss taking before and in-process photos along the way.
Your time is valuable. Call me to learn how Content Craftsmen can help you prequalify, prioritize and convert more leads.
